How I Allowed Myself to Dream Big

December 2025 is the month when my business was officially born. More precisely, it’s the moment I finally registered it.

But the idea itself had been with me for much, much longer.

The thought of turning my love for baking into something more had quietly lived in my head for years. Back in 2024, I even took the first official step and started the registration process. It felt exciting—and terrifying at the same time. Who was I to call this a business? And who would actually want to buy from me?

I’m not a professionally trained baker. I’m completely self-taught. And despite having many (and I really mean many) wonderful reviews, imposter syndrome kept holding me back from even allowing myself to dream about having a baking business.

“Your cupcakes look like they came from a professional pastry shop!”

Comments like this were lovely to hear, yet I barely took any credit for them.

It must have been a coincidence.

Others are way more talented.

This is just a hobby, don’t take it too seriously.

As if I hadn’t worked hard, tried and failed, improved, adapted, and started from scratch again and again.

Having made these cupcakes as my very first attempt, in my mind I've never improved

My mindset began to change after I became a mother for the first time.Quite unexpectedly, I realized that I wanted my child to see a happy mom, someone whose eyes light up because of what she does. For me, that joy is baking.

Even if I didn’t study it for years in a specialized school, don’t know all the theory, and have never even heard of many professional techniques, it doesn’t make my love for baking any smaller. And it doesn’t change my desire to share warm, comforting, homemade treats with the people around me.

That’s when I understood it was time to stop postponing my dreams for “someday.” I began learning what it actually takes to register and officially open a business in Switzerland.

And then… life happened.

Using my cupcakes as props for my maternity photoshooting

I got pregnant with my son. My priorities changed overnight. Energy, time, focus - everything went into my family, exactly where it belonged. The business registration remained unfinished, suspended somewhere between “maybe someday” and “probably not.” I decided that opening a business would have to wait for an undefined amount of time.

But after my second child was born, something became very clear to me: there was another baby on the way. And that baby was my small business.

I had been carrying this idea for so long that the moment came when it needed to be born. Just like a healthy pregnancy lasts around 40 weeks and ends with birth, this idea also had to become real at some point.

And that moment came.

In mid-December, I filled out the form and sent it to the Handelsregisteramt.

Am I scared? Incredibly.

But there is only one way to find out whether this will work - to try.